Hashtag Ettiquette: The Do’s and Don’ts Of Using Hashtags In Social Media

Hashtags are a big part of social media, but they are also a great way to organize social media posts, search for similar posts, reach out to a specific audience and more. Entire marketing strategies and campaigns are created around hashtags and that makes them powerful in the social media realm. But, just like chain letters and forwarding emails, hashtags are often abused and overused. More importantly they are often just used incorrectly. There are right and wrong ways to use hashtags in your social media and marketing strategies. Here are a few tried and true rules to follow when using the good old pound sign in your tweets and...

Media Kit Essentials: What You Need To Include In Every Marketing Kit

Marketing Kits have become a vital part of any company’s marketing strategy. These kits include everything you would find in a standard Press kit (a curated set of promotional materials, including information regarding the company, organization, cause or service, press ready photos, and contact information). However, Marketing kits include additional information that speaks specifically to your brand, your brand’s voice and personality, your organization products or services and most importantly, what sets you and your organization apart from your competition. Marketing kits are great tools in attracting new customers, providing immediate information about your company to potential and new clients,and are a great way to convey your brand’s look, feel, and...