Thursday Marketing Wrap-Up: 03/30/17

Thursday Marketing Wrap-up is your weekly dose of the best and most interesting marketing, branding and social media links, tools and resources that the internet has to offer. If you would like more information about any of the resources you see here, click on the link to go to the site or contact us for our take on the information.

MARKETING

Behaviors, Emotions and Moments: A New Approach to Audience Targeting                       http://adage.com/article/digitalnext/bem-a-approach-audience-targeting/308383/
FROM THE ARTICLE: “For decades, we’ve been taught that reaching the right audience with the right message at the right time is the holy grail of marketing. But is it? And even if it is, do we have the tools we need to achieve such a lofty goal?

What Skills Do Modern Marketers Need in an Automated Economy?                                     http://marketingland.com/compare-24-content-marketing-tools-210307                                                                       FROM THE ARTICLE: “As the field of marketing evolves, marketers must consider how to acquire skills for an automated world and collaborative business environment.” 

15 Ways Geolocation Is Totally Changing Marketing 
http://fortune.com/2017/02/06/geolocation-marketing/
FROM THE ARTICLE: “Geolocation is the next buzzword in marketing. As brands discover the power of GPS-fueled augmented reality (think Pokémon Go), they’re finding new ways to reach customers. For them, it’s meaningful not only to know not only where a consumer is, but also where that consumer’s attention is, and technology is making that possible.”

BRANDING

Why McDonald’s Campaign Tells Chicago to ‘Make it A Mickey D’s Morning’
http://adage.com/article/cmo-strategy/spot-chicago-told-make-a-mickey-d-s-morning/308422/
FROM THE ARTICLE: “After McDonald’s big emphasis on eating breakfast all of the time, restaurant operators in the chain’s hometown are ready to remind people to start their days with Mickey D’s.”

Jessica Alba’s ‘Honest’ Mess
https://www.entrepreneur.com/article/291906
FROM THE ARTICLE: “After making a name for itself on the basis of non-toxic, eco-friendly products that are guaranteed not to include a laundry list of “health-compromising chemicals or compounds,” those claims have been discredited by a scathing Wall Street Journal report, a major product recall and a troubling number of consumer lawsuits.marketing chief says that when it comes to running a successful business and producing strong advertising, diversity should be considered as “the cake, not the icing on it”.”

SOCIAL MEDIA

How Fashion Nova Built An Entire Fashion Company Completely on Instagram
https://www.buzzfeed.com/leticiamiranda/fashion-nova?utm_term=.qozXL6yggD#.kiG5RQdyyW
FROM THE ARTICLE: “By recruiting thousands of social media influencers, an LA fashion label has boomed to more than 600 staff in just three years.”

6 Tips on Running Micro-Influencer Campaigns
https://www.entrepreneur.com/article/288365
FROM THE ARTICLE: “When you’re the only one making decisions on how to reach more users for your product, knowing which direction to take can be tough. In the past four years, influencer marketing has become a reliable customer acquisition channel for software-as-a-service startups, app developers and more.”

TECHNOLOGY

Google tracks everything you do: here’s how to delete it
http://www.wired.co.uk/article/google-history-search-tracking-data-how-to-delete
FROM THE ARTICLE: “It’s no secret that Google knows a lot about you. It recently made headlines when the internet realised every time someone speaks to Google, it records their voice. And you can listen back to it. But that isn’t the only bit of Google data that users with the right know-how can track down.”

 

 

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