Thursday Marketing Wrap-Up: 03/23/17

Thursday Marketing Wrap-up is your weekly dose of the best and most interesting marketing, branding and social media links, tools and resources that the internet has to offer. If you would like more information about any of the resources you see here, click on the link to go to the site or contact us for our take on the information.

MARKETING

Why Marketers Have a Stake in Staunching Cybercrime https://www.ama.org/publications/MarketingNews/Pages/marketers-have-stake-in-stopping-cybercrime-ad-fraud.aspx
FROM THE ARTICLE: “Marketing traditionally has not collaborated with IT from a cybersecurity standpoint,” Hattar says. “IT has been someone to help them employ their tools and make sure they do a lot of the back-end stuff.” What comes next will be a combination of transparency by all parties in the online ad realm and increased education of marketers so they can act with more awareness and accountability, experts say.

How Marketers Can Use Data to Create Great Customer Experiences https://www.ama.org/publications/MarketingNews/Pages/how-marketers-use-data-create-great-customer-experiences.aspx
FROM THE ARTICLE: “Quick: What skills do marketers need in 2017? An easier question to ask might be what’s not needed. Whether it’s classical business acumen, communications expertise or tech and data proficiency, there’s seemingly no tool that’s too specialized to be considered outside the realm of marketing.”

5 Ways Businesses Can Reach ‘Generation Z’
https://www.entrepreneur.com/article/271999
FROM THE ARTICLE: “Millennials, that is, those born between the early 1980s and mid-1990s, are a major topic of review among business leaders. In contrast to the narrative of the “me-generation” that came before them, millennials are typically seen as innovative, reflective individuals withe plenty to offer the workforce.”

BRANDING

Why Starbucks thinks ‘being everywhere’ works against the brand
https://www.marketingweek.com/2017/03/10/starbucks-everywhere-works-brand/
FROM THE ARTICLE: ‘Starbucks believes that its 25,000 stores across the globe has led consumers to “forget” about its “high-quality”’.

Mars on why diversity needs to be ‘flipped on its head’
https://www.marketingweek.com/2017/03/10/mars-diversity-flipped/
FROM THE ARTICLE: ‘Mars’ marketing chief says that when it comes to running a successful business and producing strong advertising, diversity should be considered as “the cake, not the icing on it”.’

SOCIAL MEDIA

Facebook Messenger copies Facebook’s copy of Instagram’s copy of Snapchat Stories
http://marketingland.com/messenger-copies-facebooks-copy-instagrams-copy-snapchat-stories-208730
FROM THE ARTICLE: “Messenger Day lets people post photos and videos to a running diary that expires after 24 hours, like they can on Facebook, Instagram and Snapchat.”

Marketer MVPs of Social Media: Humor Wins the Day for Denny’s
http://adage.com/article/digital/dennys-twitter-tumblr-humor-marketer-mvps-social-media/308228/
FROM THE ARTICLE: “Denny’s used bids for laughter to achieve some of the highest engagement of any brand in social media in the week through March 7, according to ListenFirst Media, which said a Denny’s Twitter post topped other marketers’ tweets and a Tumblr post by the brand won there too.”

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