Thursday Marketing Wrap-Up: 4/13/17

Thursday Marketing Wrap-up is your weekly dose of the best and most interesting marketing, branding and social media news, links, tools and resources that the internet has to offer. If you would like more information about any of the resources you see here, click on the link to go to the site or contact us for our take on the information.

MARKETING

7 Predictions For The Shape of Content Marketing in 2020
https://www.forbes.com/sites/jaysondemers/2017/04/13/7-predictions-for-the-shape-of-content-marketing-in-2020/2/#121d81013064
FROM THE ARTICLE: “Wait a minute, isn’t it only 2017? You’re right, and 2017 is shaping up to be a big year for content marketing, but as fast as technology develops, it still takes a few years for trends to really take form. Google Glass seemed like a big deal at the time—until it wasn’t, and smart watches never grew to become the market dominators they were once forecasted to be.”

It’s Time for Marketers to Change How They Select and Reward Influencers
http://www.adweek.com/tv-video/its-time-for-marketers-to-change-how-they-select-and-reward-influencers/
FROM THE ARTICLE: “Studies show 92 percent  of people trust recommendations from other people over brands. Teens have a seven times higher emotional attachment to YouTube stars than to ‘traditional’ celebs. And 49 percent of people rely on influencer recommendations when they’re making a purchase. That’s rely as in trust. Because of this power, brands have become addicted to influencers—and like most addictions, it’s led to increasingly diminished returns for the same action.”

BRANDING

United Airlines has a social media nightmare on its hands
https://news.fastcompany.com/united-airlines-has-a-social-media-nightmare-on-its-hands-4034462
FROM THE ARTICLE: “After the shocking video of security services (who were called by United staff) dragging a United Airlines passenger off a plane because the company had overbooked the flight went viral, the tone-deaf response from United’s CEO spawned the #NewUnitedAirlinesMottos hashtag, which has been trending on Twitter.”

These Are Teens’ Favorite Brands of 2017
http://fortune.com/2017/04/11/teens-favorite-brands/
FROM THE ARTICLE: “Teenagers have spoken, and here’s what’s cool as of spring 2017: Nike is still the top clothing and shoe brand, but Adidas is quietly staging a comeback. Snapchat remains the top social network for teens’ attention, but Facebook’s decline may not be as dramatic as some analysts had predicted. And Chick-fil-A has joined Starbucks at the top of teens’ preferred restaurants.”

What Small Businesses Can Learn About Creating a Lasting Brand from Apple, Dunkin’ Donuts and CVS
https://www.entrepreneur.com/article/290892
FROM THE ARTICLE: “Once you start a business, the hard part of entrepreneurship is keeping your business going. Pivotal to building a long-running business is creating a lasting brand. Small business owners and entrepreneurs can gain valuable insight on how to develop a thriving brand by emulating the actions of well-established brands.”

SOCIAL MEDIA

15 Powerful Instagram Marketing Secrets You’ll Want To Steal
http://blog.wishpond.com/post/115675437381/instagram-marketing-secrets
FROM THE ARTICLE: “One of the most important parts of marketing on Instagram is maintaining a consistent and frequent content schedule. Though a ton of social media marketers know that it’s good to keep a healthy queue of photos, not all of them know there are ways to make content scheduling even easier.”

Facebook will now teach you how to spot fake news
http://www.businessinsider.com/facebook-how-to-spot-fake-news-2017-4
FROM THE ARTICLE: “The media and tech industry has been freaking out of late over the spread of misinformation and false news reports online — and Facebook has admitted some of its users might need a helping hand to identify it. The social network announced last week that it is adding a box to the top of the News Feed for users in 14 countries that offers to provide tips on “spotting false news.” That update just rolled out on Wednesday.”

Instagram Stories is now more popular than the app it was designed to kill
http://www.theverge.com/2017/4/13/15279266/instagram-stories-facebook-200-million-users-snapchat-clone
FROM THE ARTICLE: “Say what you will about Facebook’s misguided implementation of Stories across its many apps and services. But in the one place it arguably matters the most, Instagram, the feature cloned direct from Snapchat continues to see massive success. Instagram Stories now has more than 200 million users per day, measured by someone either posting an update to their story or viewing a friend’s from the carousel at the top of the app.”

BUSINESS

This is the Jeff Bezos playbook for preventing Amazon’s demise
https://www.recode.net/2017/4/12/15274220/jeff-bezos-amazon-shareholders-letter-day-2-disagree-and-commit
FROM THE ARTICLE: “Once a year, in his letter to Amazon shareholders, Jeff Bezos gives us all a glimpse into his business world view and management philosophy. This year’s version did not disappoint. In it, Bezos explains how he thinks about preventing Amazon from slipping into “stasis,” “irrelevance” or “painful decline … followed by death.”

 

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