Thursday Marketing Wrap-Up: 4/6/17

Thursday Marketing Wrap-up is your weekly dose of the best and most interesting marketing, branding and social media news, links, tools and resources that the internet has to offer. If you would like more information about any of the resources you see here, click on the link to go to the site or contact us for our take on the information.

MARKETING

MIndful Marketing for Now and in the Future                                                           http://www.huffingtonpost.com/entry/mindful-marketing-for-now-and-the-future_us_58e511a8e4b02c1f72345917 FROM THE ARTICLE: “You’ve built your great product, but how do you connect with your customers? During the period where TV was the popular media technology, business exposure came mostly through one-way messages. Now that social media prevails through twitter, FaceBook and other in-real-time two-way communications, the art of marketing is changing.”

5 Content Marketing Trends You Need To Know About This Year
http://www.business2community.com/content-marketing/5-content-marketing-trends-need-know-year-01805607#g6SDwBidcejVJzds.97

FROM THE ARTICLE: “Success in content marketing requires that you constantly adapt to the latest trends that are directing the industry. Whether it’s the changing interests of your online audience or a new strategy that your top competitors use, you need to keep a sharp eye out for these changes if you want to keep up with this red hot industry.”

BRANDING

Pepsi backlash raises bigger question about company’s marketing direction
http://www.cnbc.com/2017/04/05/pepsi-backlash-raises-bigger-question-about-companys-marketing-direction.html
FROM THE ARTICLE: “PepsiCo might be pulling its controversial Kendall Jenner ad but it still faces an uphill struggle to recover from its marketing misstep, observers say.”

Time Inc. is launching its own influencer network with helpo from Speakr
https://techcrunch.com/2017/04/05/time-inc-connect/
FROM THE ARTICLE: “Time Inc. is getting into the influencer marketing business in a bigger way, with a new offering called Time Inc. Connect.”

How The Millennial Behind Shhhowercap Launched A Multi-Million Dollar Shower Cap Company
https://www.forbes.com/sites/viviennedecker/2017/03/31/how-the-millennial-behind-shhhowercap-launched-a-multi-million-dollar-shower-cap-company/#2ba81bd03bdc
FROM THE ARTICLE: “Jacquelyn De Jesu is the founder of Shhhowercap, a multi-million dollar shower cap company. Realizing that there was room for innovation in the shower cap industry, De Jesu launched her company and sold over $15,000 worth of Shhhowercaps in the first ten days of going live. Now, Shhhowercap is carried at Sephora, Bloomingdales and Fred Segal,  and counts Oprah and Kim Kardashians as fans.”

SOCIAL MEDIA

Meet the Instagram-famous travel blogging couple who get paid up to $6,000 to post a single photo
http://www.businessinsider.com/travel-blogging-couple-paid-7000-per-instagram-post-2017-4
FROM THE ARTICLE: “The young couple live an incredible life travelling the world, while earning six-figure salaries promoting brands and locations through their photo feeds.”

How to Choose the Best Social Media Marketing Tools for Your Business
https://studio5innovation.com/social-media-tools/
FROM THE ARTICLE: “If you are like most small business owners you have at least some sort of social media presence. Perhaps you tweet about your sales or use Instagram to showcase your restaurant’s signature dishes. Pretty much all of you have a Facebook business page and some of you explore other social platforms as well. But how do you keep all your social media efforts from overwhelming your other business activities? That is where social media tools come in!”

BUSINESS

Amazon worth almost twice as much as Walmart
http://money.cnn.com/2017/04/04/investing/amazon-stock-900-alltime-high/
FROM THE ARTICLE: “Shares of the e-commerce king, which is also now a cloud computing giant, connected-home leader, drone company, freight airline, Hollywood studio and even a traditional brick-and-mortar retailer, rose above $900 for the first time Tuesday.”

Amazon Will Stream N.F.L.’s Thursday Night Games
https://www.nytimes.com/2017/04/04/business/media/amazon-stream-nfl-thursday-night-football.html
FROM THE ARTICLE: “Amazon customers will soon be able to watch live football games as part of the retailer’s growing online video service.”

Miss last week’s post? Check it out here: http://wp.me/p7HjPx-7L

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