Thursday Marketing Wrap-up: 5/11/17

Thursday Marketing Wrap-up is your dose of the best and most interesting marketing, branding and social media news, links, tools and resources that the internet has to offer. If you would like more information about any of the resources you see here, click on the link to go to the site or contact us for our take on the information.

MARKETING

Digital Marketing Changes Quickly: Trends To Watch This Year
https://www.forbes.com/sites/forbesagencycouncil/2017/05/11/digital-marketing-changes-quickly-trends-to-watch-this-year/#473159ba40e0
FROM THE ARTICLE: “To help you strategize a marketing plan that will take your company to the next level, here’s our list of the digital marketing trends anticipated for the rest of 2017.”

Five Steps To Build A Data-Driven Marketing And Communications Model
https://www.forbes.com/sites/forbescommunicationscouncil/2017/05/11/five-steps-to-build-a-data-driven-marketing-and-communications-model/#116368207dc0
FROM THE ARTICLE: “In today’s digital age, businesses have to move faster to compete and win, and the same is true of marketing and communications. There was a time when marketing, largely responsible for building a brand through advertising and public relations, was considered a mysterious art. Now, with businesses looking for speed, agility and efficient budget usage, marketing departments have completely changed into a quantifiable, data-based function. But how can businesses use data to drive marketing decisions?”

Brands are wrong to force marketers to be ‘whole-brained’
https://www.marketingweek.com/2017/05/11/marketers-whole-brained-direct-line/
FROM THE ARTICLE: “Marketing is continually challenged to be more data-driven and analytical while still being creative, but that doesn’t mean individuals need to take on the burden of both parts of the equation, says Mark Evans, marketing director at Direct Line Group. While he agrees marketing as a discipline must incorporate people with both left- and right-brained skills, to demand both of one person isn’t always realistic and could be damaging.”

BRANDING

Warby Parker Founder: This Is the Secret Weapon for Conquering a Giant Competitor
https://www.inc.com/kimberly-weisul/warby-parkers-three-secrets-great-branding.html
FROM THE ARTICLE: “When co-founder and co-CEO Neil Blumenthal started to research the optical industry, he discovered that a single company–Luxottica–owned dozens of well-known brands, from Oakley and Persol to Pearle Vision and LensCrafters. Speaking onstage at Inc.‘s GrowCo Conference in New Orleans on Wednesday, Blumenthal said he realized that he was going up against a Goliath. And he decided Warby Parker’s weapon of choice would be branding. Here are three of the strategies the business used to build a powerful brand.”

Why We Use Branding To Pull, Instead Of Sales To Push
https://www.forbes.com/sites/piasilva/2017/04/20/why-we-use-branding-to-pull-instead-of-sales-to-push/#3adc3ac122e5
FROM THE ARTICLE: “Fiat Chrysler Automobiles, a $1 billion U.S. advertiser, is fed up with playing by Facebook’s rules. As a result, the carmaker concocted its own set of measurement standards that combine video views with a layer of additional stats, prodded by what it sees as a lack of comparability for Facebook to other media it buys.”

The Good, the Bad and the Ugly of Live Video Branding
https://www.forbes.com/sites/piasilva/2017/04/20/why-we-use-branding-to-pull-instead-of-sales-to-push/#3adc3ac122e5
FROM THE ARTICLE: “In January, Pittsburgh Steelers wide receiver Antonio Brown violated team policy by using Facebook Live to stream his teammates’ post-game locker room banter following the AFC divisional playoff win over the Kansas City Chiefs. Brown’s action reflected particularly negatively on his team because coach Mike Tomlin, unaware of the live broadcast taking place, unleashed some profane references to the New England Patriots. Unfortunately, there are no take-backs in live-video streaming.” 

SOCIAL MEDIA

After disastrous first report, Wall Street is increasingly worried ‘Facebook is crushing Snapchat’
http://www.cnbc.com/2017/05/11/wall-street-is-increasingly-worried-facebook-is-crushing-snapchat.html
FROM THE ARTICLE: “Most of Wall Street took a very cautious stance on Snap as shares of the social network took a beating Thursday after the company’s first-quarter results missed estimates across the board. Even after a drop of more than 20 percent that normally would bring out the value buyers on Wall Street, Snap’s ratings list looks decidedly bearish for what’s supposed to be a hot new social media stock.”

4 Ways to Boost Your Social Media Creativity Game
https://www.entrepreneur.com/article/293991
FROM THE ARTICLE: “Leave it to a dating app to demonstrate the instant success a creative social media marketing approach can bring to a new business. Tinder — the location-based dating service that facilitates matchups between interested parties — used a tactic best described as word-of-mouth advertising in a digital format to successfuly launch its app.”

The Inside Story Of Snapchat: The World’s Hottest App Or A $3 Billion Disappearing Act?
https://www.forbes.com/sites/jjcolao/2014/01/06/the-inside-story-of-snapchat-the-worlds-hottest-app-or-a-3-billion-disappearing-act/#7ed5876a67d2
FROM THE ARTICLE: “Now that Instagram has overtaken Snapchat by emulating its features, the service is taking aim at another social networking heavyweight: Pinterest. Instagram is rolling out an update to its Android and iOS apps that introduces saved post collections. If you want ideas for your next vacation, you don’t have to sift through your entire save history to find memorable travel shots. The feature lets you both add posts directly to new collections and organize those you’ve already preserved.”

BUSINESS

Millions of shoppers are abandoning Whole Foods — and it’s not just because of high prices
http://www.businessinsider.com/why-shoppers-are-abandoning-whole-foods-2017-5
FROM THE ARTICLE: “That Whole Foods can’t turn around its fortunes is, in our opinion, the result of several fundamental flaws in its business model,” Saunders wrote in a note to clients. “Over the past few years, these cracks have become more pronounced, and the company has done seemingly little to correct them.”

Why Kate Spade Won’t See A Penny Of The $2.4 Billion Sale To Coach
https://www.forbes.com/sites/noahkirsch/2017/05/08/why-kate-spade-wont-see-a-penny-of-the-2-4-billion-sale-to-coach/#608d9ce35b2b
THE ARTICLE’S SUB HEADLINE: “Luxury retailer Kate Spade is set to be acquired for $2.4 billion, and the woman for whom the brand is named won’t see a dollar of it.

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