Hi! I’m Melanie Bullock, and I have a life-long passion of building brands. I live and breathe branding and marketing. My mantra throughout my life and career is to marry my personal and professional lives together to help build and create awesome things. I love seeing products and campaigns I’ve worked on, and have helped create, come to life on television commercials, retail store shelves, social media campaigns, and more! There is something extremely fulfilling about seeing how something you’re a part of can touch hundreds, thousands, and sometimes millions of people’s lives.
My love of Marketing and Branding helped me make one of the biggest and best decisions of my life. Originally from North Carolina, I decided to push through my comfort zone after graduating with my undergraduate degree and working for SAS Institute (the largest privately held computer software company) and move from my home state. I moved from Raleigh, North Carolina to Los Angeles, California to stretch myself and pursue my next career move at Mattel, Inc while working on the Barbie brand. I loved living and working in Los Angeles, and after Mattel, worked with Vivendi Universal, 20th Century Fox, and Warner Bros. Throughout my career, I have developed a talent for creating consistent, powerful brand messaging across multiple business and product categories within the US and International markets.
After working in the Media / Entertainment industry for over a decade, I was looking for a change. I decided to push through yet another comfort zone and pursue a graduate degree. In 2015, I graduated from the Kenan-Flagler Business School of the University of North Carolina, Chapel Hill with my MBA.
With the same purpose and drive that propelled me throughout my career – building and creating awesome things that touch people’s lives – I’ve decided to transition to consulting and help clients and businesses build their brands, shape their communication strategies, developing winning marketing campaigns, and move their brands to the next level! Let me help you Be Different. Be Distinctive. Be Dynamic. Be on Brand.
Melanie Bullock, Founder