July Marketing News / Content Creation Topics

The best of what’s on the marketing and content creation radar for July 2017:

Content Topic Ideas for July 2017

International Kissing Day, July 6
World Population Day, July 11th, 2017
Summertime Activities
How Marketing Strategies Change During Summer Months
Ultimate Summer Guides (events, products, gifts, etc.)
Shark Week Jul 23 – 39, 2017
https://www.discovery.com/tv-shows/shark-week/
Comic-Con – Jul 20, 2017 – Jul 23, 2017
https://www.comic-con.org/cci
National Ice Cream Day – July 16, 2017
Nelson Mandela Day July 18th, 2017
National Hot Dog Day July 19th, 2017
International Friendship Day, July 30th, 2017
National Cheesecake Day July 30th, 2017

Marketing News for July 2017

Middle Market Philanthropy Supports Engagement
https://www.ama.org/publications/MarketingNews/Pages/middle-market-philanthropy.aspx
“Surveys show corporate charity yields returns in partnerships and human relations for middle market businesses”

The Three C’s of Personal Branding: Communication, Competencies and Character
https://www.ama.org/publications/MarketingNews/Pages/personal-brand-built-on-competencies-character-communication.aspx
“Just as in product marketing, flashy language can’t sell an incomplete package. Make sure your brand includes competencies and character”

Stop Using PowerPoint, Harvard University Says It’s Damaging Your Brand And Your Company
https://www.forbes.com/sites/paularmstrongtech/2017/07/05/stop-using-powerpoint-harvard-university-says-its-damaging-your-brand-and-your-company/?ss=sales-marketing#7f595943e65b
“PowerPoint; the much maligned and misused presentation platform is harming people’s perception of you and your brand according to new research from Harvard University. The research team at Harvard conducted a double-blind study to answer the immortal question; “How effective is PowerPoint as a presentation tool and how it compared to ‘zoomable user interfaces’ (ZUIs) and oral presentations?”. The results seem to show PowerPoint is failing you in two key areas; increasing information transfer to your target and improving what people think of your brand (and you).”

A Marketer’s Guide to Fall 2017 Network TV
http://www.dmnews.com/marketing-strategy/a-marketers-guide-to-fall-2017-network-tv/article/673066/
“The prognosis is mixed for the upcoming freshman class, but returning shows mostly look promising for advertisers.”

Unlocking the Power of AI For Your Marketing Mix
http://www.dmnews.com/dataanalytics/unlocking-the-power-of-ai-for-your-marketing-mix/article/672834/

Marketers Need to Create More Video for Facebook. Right Now
http://www.dmnews.com/social-media/marketers-need-to-create-more-video-for-facebook-right-now/article/672528/
“Mari Smith dishes on how Facebook has changed, and why it’s a great time to grow a video channel on the network.”

The Most Thought-Provoking Ads of 2017 — So Far
https://www.entrepreneur.com/article/289833
“These ads will make you think about the world at large.”

How This Immigrant Created a Successful Marketing Agency
https://www.entrepreneur.com/article/295068
“The entrepreneurial spirit translates across cultures.”

Effective Branding Is a Smart Strategy for Improve Your Website’s Search Metrics
https://www.entrepreneur.com/article/296640
“Making your website appealing to your audience is pretty much the same as making it more appealing to Google.”

7 Reasons Why Startups Need to Embrace Agile Marketing
https://www.entrepreneur.com/article/296470
“Every moment your message isn’t in market is a moment that your competition is winning over your audience.”

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