Do You Have A Video Strategy For Your Business?

Video Content is an important link between you and your target audience whether you’re selling a service or a product. If done properly, it is an authentic way to connect with your audience. If you do not yet have a video content strategy, it’s not too late to get a head start and begin your planning for the Fall.  Just like using Instagram Stories as a business tool, video content is a great way to authentically engage your consumers into your business environment. Your video content strategy should reflect those things that are important to your product and services, as well as those things that support the mission and vision...

What Is Your Instagram Stories Marketing Strategy?

Are you or your business using Instagram Stories to reach your customers and help build your brand? If not, why? Instagram Stories is a great and efficient way to extend your reach and authentically engage existing and potential customers with your brand. It is also an easy way to get your feet wet if you have not fully developed a content strategy for your business.  According to a recent Techcrunch article, “Now one in five Instagram Stories posted by a business receives a Direct Message reply, allowing Instagram to seduce advertisers who want private channels for communicating with customers.” If you could reach just one potential customer per week, how...