Media Kit Essentials: What You Need To Include In Every Marketing Kit

Marketing Kits have become a vital part of any company’s marketing strategy. These kits include everything you would find in a standard Press kit (a curated set of promotional materials, including information regarding the company, organization, cause or service, press ready photos, and contact information). However, Marketing kits include additional information that speaks specifically to your brand, your brand’s voice and personality, your organization products or services and most importantly, what sets you and your organization apart from your competition. Marketing kits are great tools in attracting new customers, providing immediate information about your company to potential and new clients,and are a great way to convey your brand’s look, feel, and...