Thursday Marketing Wrap-up: 7/13/17

Welcome back to the Thursday Marketing Wrap-up! We took a few weeks off, but we’re back and better than ever!

Thursday Marketing Wrap-up is your dose of the best and most interesting marketing, branding and social media news, links, tools and resources that the internet has to offer. If you would like more information about any of the resources you see here, click on the link to go to the site or contact us for our take on the information.

MARKETING

Microsoft Launches New Email Marketing and Invoicing Tools for Small Businesses
https://techcrunch.com/2017/07/10/microsoft-launches-new-email-marketing-and-invoicing-tools-for-small-businesses/
FROM THE ARTICLE: “In the shadow of its Inspire partner conference, Microsoft today launched in preview three new tools for small businesses: Microsoft Connections, Microsoft Listings and Microsoft Invoicing. These join the company’s existing stable of small business tools like Microsoft Bookings and the Outlook Customer Manager. Microsoft Connections allows its users to create Mailchimp-like email marketing campaigns. Also new is Microsoft Invoicing, a new tool for — you guessed it — creating invoices and estimates. The third new tool is Microsoft Listings, which allows you to manage your business listings on Facebook, Google, Bing and Yelp and monitor online views and reviews.”

Adding Social Influencers To Your Marketing Campaigns? Here’s What You Need To Know
https://www.forbes.com/sites/forbesagencycouncil/2017/07/13/adding-social-influencers-to-your-marketing-campaigns-heres-what-you-need-to-know/#311f09943866
FROM THE ARTICLE: “Many businesses are just beginning to leverage social media influencers to promote their products or services. While best practices are still developing (the Federal Trade Commission in April sent a warning letter to more than 90 influencers telling them to disclose relationships with brands), the message is clear: If you are not using sponsored blog and social media posts as a way to build your brand visibility, you’re probably falling behind your competition.”

Big Data Will Change Business Marketing Forever
http://techaeris.com/2017/07/13/big-data-change-business-marketing/
FROM THE ARTICLE: “There are two aspects of business that are clearly receptive to new technology – finance and marketing. Efficiency counts for a lot in every aspect of a business, but managers find it easier to justify investments in technology when it helps the business make more money or save more. That’s what makes the oncoming wave of big data a perfect match for the still-nascent digital marketing sector. Big data tools can now be used to slice through the glut of customer data and find insights that can be used to drive marketing.”

BRANDING

Here’s How Adidas’s Three Stripes Became World Famous 
http://www.highsnobiety.com/2017/07/12/adidas-three-stripes-history/
FROM THE ARTICLE: “You’ve probably heard the story about the Nike logo being designed for $35, or the apocryphal tale about the Apple logo being inspired by Alan Turing’s suicide by eating an apple laced with cyanide (the bite mark was actually to indicate scale, to prevent the apple being mistaken for a smaller fruit such as a cherry), but one brand whose story hasn’t really been explored enough is, ironically, one who has arguably trumpeted its branding loudest: The brand with the 3-stripes.”

Naming: The First Step in Branding
http://www.huffingtonpost.com/entry/naming-the-first-step-in-branding_us_595d0d50e4b0326c0a8d1429
FROM THE ARTICLE: “A brand is a combination of elements that work on many levels to define and express a company, product or service. One of the most important parts of your brand is your name. For this reason, it is best to have it in place prior to the start of any visual branding.”

Branding Secrets You Can Learn From Kim Kardashian: Q&A with Celebrity Authority Jeetendr Sehdev
https://www.forbes.com/sites/peterhorst/2017/07/06/branding-secrets-you-can-learn-from-kim-kardashian-qa-with-celebrity-authority-jeetendr-sehdev/#1123281e1555
FROM THE ARTICLE: “Giant household names across categories are finding their growth stolen by smaller craft brands — those entrepreneurial offerings with an air of warm-blooded authenticity, genuine values and approachable imperfection.” “… the poster child for mastering the new rules of branding is Kim Kardashian, the reality TV star, socialite, model and businesswoman.”

SOCIAL MEDIA

Why Facebook, Alphabet, and Apple Are Enterting The Race for Original Content
https://www.fool.com/investing/2017/07/12/why-facebook-alphabet-and-apple-are-entering-the-r.aspx
FROM THE ARTICLE: “Each of these deep-pocketed tech giants made big June announcements regarding high-quality, original content production. But is there a strategy behind it all, or is this a case of wasteful “me too”-ism from executives with too much cash and no better uses for it? Let’s take a look at each company’s strategy and upcoming lineup.”

Facebook Messenger Globally Tests Injecting Display Ads Into Inbox
https://techcrunch.com/2017/07/11/facebook-messenger-display-ads/
FROM THE ARTICLE: “Messaging is the center of mobile, and Facebook wants ads in front of all those eyes. After seeing “promising results from Australia and Thailand,” Facebook Messenger is expanding ts display ad beta test that lets businesses buy space between your chat threads. Later this month, a small percentage of users will start seeing ads in the Messenger app’s home tab.”

Why Advertsiders Should Pay Attention to Snapchat’s news map feature
http://www.businessinsider.com/how-snapchats-snap-maps-feature-could-be-big-for-advertisers-2017-7
FROM THE ARTICLE: “Snapchat is putting together the building blocks for a powerful location-based ad business, Oppenheimer analyst Jason Helfstein wrote in a note to clients on Monday. The recently introduced Snap Map feature allows any Snapchat user to see where their friends are on a map of the world. It also shows crowdsourced videos and photos, or snaps, that are shared from specific locations.”

AMAZON PRIME DAY

Amazon Prime Day Breaks Record; Sales Grew By More Than 60 Percent
http://www.cnbc.com/2017/07/12/amazon-prime-day-breaks-record-event-grew-by-more-than-60-percent.html
FROM THE ARTICLE: “Brand influencers, ambassadors and advocates are everywhere these days. Think of bloggers, social media mavens and celebrities active in both of those two activities. Apparently these efforts work: A recent study by Schlesinger Associates showed that 81 percent of companies that had deployed an influencer campaign were very satisfied with the results; however, one of the biggest challenges was influencer selection.”

5 Takeaways From Amazon Prime Day 2017
http://www.retaildive.com/news/5-takeaways-from-amazon-prime-day-2017/446919/
THE ARTICLE’S SUB HEADLINE: “But Amazon really hit the mother lode in growing its Prime membership program as more shoppers joined to access deals. More new members joined Prime on July 11 than on any previous day in Amazon history. “Tens of millions of Prime members made a purchase on Prime Day 2017, more than 50% higher than the prior year,” the company said in a statement.”

Amazon Prime Day Was A Blockbuster For These Startups
https://www.inc.com/cameron-albert-deitch/amazon-prime-day-startups.html
THE ARTICLE’S SUB HEADLINE: “Small businesses nationwide participating in this year’s Amazon Prime Day on Tuesday grabbed a piece of the action on what turned out to be the top-selling day in Amazon’s history, according to the company. Sales for small businesses and entrepreneurs grew by more than 60 percent compared to last year’s Prime Day, according to Amazon. A company spokesperson later told Inc. that “thousands” of small businesses participated but declined to provide a specific figure.”

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