Thursday Marketing Wrap-Up: 8/10/17

Thursday Marketing Wrap-up is your dose of the best and most interesting marketing, branding and social media news, links, tools and resources that the internet has to offer. If you would like more information about any of the resources you see here, click on the link to go to the site or contact us for our take on the information.

MARKETING

15 Martech Innovations That Are Changing The Face of Marketing
https://www.forbes.com/sites/forbesagencycouncil/2017/08/07/15-martech-innovations-that-are-changing-the-face-of-marketing/#5fb977e53342
FROM THE ARTICLE: “From email marketing to automation, data analytics and innovative uses of artificial intelligence, marketing technologies are helping brands become stronger by engaging and communicating with their target audience on a whole new level. Martech has been steadily growing in popularity and versatility in recent years, reaching an impressive 5,381 solutions this year, according to ChiefMartec.com. The figure marks a 40% increase from 2016 and translates into an average company using approximately 16 martech platforms on a regular basis.”

10 Tips For Marketing To Gen Z On Social Media
https://www.forbes.com/sites/deeppatel/2017/08/08/10-tips-for-marketing-to-gen-z-on-social-media/#4ecbdeae2718
FROM THE ARTICLE: “Generation Zers were born between 1995 to 2012. They are an ambitious, entrepreneurial and multicultural generation that tends to embrace technology and change. They are also the first generation to have never spent a single day without the internet, cell phone or computer. For marketers, Generation Z holds a great deal of potential. They are slightly more numerous than millennials and already have $44 billion in buying power. That number will only get larger with time as members of Gen Z move into the workforce.”

BRANDING

The 7 Tenets of Branding
https://www.entrepreneur.com/article/248089
FROM THE ARTICLE: “In today’s competitive marketplace, entrepreneurs—tasked with raising capital, attracting talent and getting their businesses off the ground—are up against a staggering statistical fail rate. But by following some basic principles related to design, marketing and user experience—tenets of some of the most powerful businesses out there—you can increase your odds of starting and maintaining a successful brand.”

10 Ways Your Business Can Use The New Facebook Cover Video Feature
https://smallbiztrends.com/2017/08/facebook-cover-video-ideas.html
FROM THE ARTICLE: “You can now upload a video to the cover image area of your business’s Facebook (NASDAQ:FB) page. That means you have the opportunity to pack even more interest and information into the top of your Facebook business page. Videos can be between 20 and 90 seconds long. So you have a limited amount of time to work with. But there are still plenty of opportunities to use the new feature to benefit your business. Here are 10 Facebook cover video ideas.”

Three Things To Consider Before You Brand
https://www.forbes.com/sites/forbesagencycouncil/2017/07/26/three-things-to-consider-before-you-brand/#2a3370a82637
FROM THE ARTICLE: “Your business’s brand is important — it sets you apart from competitors, promotes recognition and represents what you commit to deliver. Ultimately, your brand is how customers perceive you, which can make or break your business. A good brand doesn’t just fall out of the sky; it’s the result of strategic thinking and a well-designed plan. Consider these three things before branding (or rebranding) to ensure that you are conveying the right message:”

SOCIAL MEDIA

5 Ways The Smartest Businesses Use Instagram Marketing
https://www.inc.com/jessica-stillman/5-ways-the-smartest-businesses-use-instagram-marketing.html
FROM THE ARTICLE: “There are a million and one Instagram marketing posts out there, and 99 percent of them offer the same solid, sensible advice. But what if you’ve mastered the basics — you’ve nailed down your goals, started posting regularly, fine-tuned your profile, and begun tracking your progress — and now you’re looking to kick things up a notch.”

Instagram Gives Businesses Tools To Keep Comments in Check
https://www.engadget.com/2017/07/25/instagram-businesses-tools-comments/
FROM THE ARTICLE: “Instagram has updated its API and is giving businesses access to content metrics as well as new tools for managing comments. Now, through the API, businesses can turn comments on and off as well as hide them. Business accounts already had access to these sorts of features already, but this is the first time Instagram has given them the ability use those features through their marketing dashboards. These changes are additional steps in Instagram’s commitment to foster a safer community and follow last month’s announcement that the site would begin using AI to root out and block offensive comments.”

Business Guide To Instagram
https://www.business.com/articles/instagram-for-business/
FROM THE ARTICLE: “”Spread awareness, pique interest and get customers,” proclaims a banner on Instagram’s Business site. And it works. The app allows you to share images and video to help build your brand and reach millions of users, which can lead to increased sales, higher traffic and increased awareness.”

 

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