Thursday Marketing Wrap-Up: 9/14/14

Thursday Marketing Wrap-up is your dose of the best and most interesting marketing, branding and social media news, links, tools and resources that the internet has to offer. If you would like more information about any of the resources you see here, click on the link to go to the site or contact us for our take on the information.

MARKETING

10 Marketing Strategies To Fuel Your Business Growth
https://www.entrepreneur.com/article/299335
FROM THE ARTICLE: “Growing a business isn’t easy. First, you need a viable idea. From there, you need to discover a profitable niche, define a target demographic and have something of value to sell them. Whether you’re peddling products, services or information, getting the word out has become increasingly burdensome. And without the right marketing strategies to fuel your growth, churning a profit and staying afloat is virtually impossible.”

5 Content Marketing Strategies To Scale Your Business
http://www.huffingtonpost.com/entry/5-content-marketing-strategies-to-scale-your-business_us_59b29711e4b0bef3378cdf6a
FROM THE ARTICLE: “Content marketing is so ingrained in every marketer’s digital marketing strategy that not leveraging content to scale your business can result in a massive competitive disadvantage. We’ve recently discovered the bountiful harvest of inbound leads that content marketing generates; nearly three times more leads than traditional outbound advertising at 62 percent less cost. As your business scales, your content marketing strategy should scale too.”

What Generation Z Is Teaching Us About the Future of Digital Marketing
https://www.forbes.com/sites/shamahyder/2017/09/08/what-generation-z-is-teaching-us-about-the-future-of-digital-marketing/#197b4bdf47a8
FROM THE ARTICLE: “Though Gen Z has grown up with social media profiles and meticulously crafted Instagram accounts, Gen Z’ers are far less likely than Gen X’ers or Millennials to showcase their identity by wearing brand logos, or depending on their association with a brand to speak for them. Rather, these mavens and mavericks know that a personal brand is a unique collection of markers, and resist being co-opted by a brand’s marketing agenda.”

BRANDING

What Fashion Week Can Teach Every Business About Branding
https://www.forbes.com/sites/groupthink/2017/09/12/what-fashion-week-can-teach-every-business-about-branding/#214fbb092298
FROM THE ARTICLE: “If you work in a field like finance, technology or insurance, Fashion Week—which is currently taking place in New York—may be the last thing on your radar. What happens there probably seems irrelevant to your business. That was once true, but today, if you’re looking to build “brand fame” and move at the speed of culture, you should be paying attention to what is happening on the runways.”

5 Self-Branding Tips for Small Business Owners
https://smallbiztrends.com/2017/05/importance-of-self-branding.html
FROM THE ARTICLE: “Every business owner knows that the odds are stacked against them when starting out; more than 50 percent of startups fail in their first four years. When businesses do end up failing, the entrepreneur behind them is equally destroyed; that is, unless they were busy building their personal brand as well. Personal branding can help entrepreneurs become authorities in their field, separate from what their company offers. By becoming a public figure, business owners can develop new and fortuitous relationships and connections, recapture momentum if a business does fail, or even create entirely new businesses much faster.”

3 Ways To Build Your Small Business’ Brand Locally
https://www.business.com/articles/3-ways-to-build-small-business-brand-locally/
FROM THE ARTICLE: “Today’s consumers take pride in patronizing local, one-of-a-kind restaurants, markets, shops and startups. In fact, according to a study conducted by AT&T, 90 percent of customers shop at small businesses on at least a monthly basis, and about half shop local weekly. Supporting companies that are unique to their area is a core value of younger generations in particular. Nearly half of those surveyed in the AT&T study do this to support local employment and to keep money in their communities rather than give it to a chain.”

SOCIAL MEDIA

A Social Media Crisis Management Plan All Marketers Can Follow
https://www.forbes.com/sites/forbesagencycouncil/2017/09/12/a-social-media-crisis-management-plan-all-marketers-can-follow/#222b8096804f
FROM THE ARTICLE: “For clarity’s sake, I will go through this action plan as if another company has written a negative expose on your business and is using its social platforms to defame you. Of the information being shared, 70% is false but 30% could be argued as true. This metric is useful, as often times a PR crisis will come out of a small mistake that gets blown into something larger by mismanagement of the situation.”

4 Social Media Trends You Need to Know About For Next Year
https://www.entrepreneur.com/article/299729
FROM THE ARTICLE: “It’s a constantly changing landscape, and it’s time to start laying out your social media marketing strategyfor the approaching year. In order to be successful, you need to know what the latest trends are. Staying ahead of the curve will put you in a much better position to capitalize as we head into 2018. Here are four social media trends you need to start focusing on immediately.”

8 Reasons Your Social Media Campaign Is Failing
https://www.forbes.com/sites/johnrampton/2017/08/25/8-reasons-your-social-media-campaign-is-failing/#72fc5333708f
FROM THE ARTICLE: “Over one third of the world’s population uses at least one social media platform, and of course, marketers have taken notice, That’s why during the last quarter, Facebook brought in over $9 billion in revenue. But just because many marketers are finding success on social media networks, doesn’t mean that success is guaranteed. In fact, social media marketing is not for the faint of heart. To be successful, it is important to learn the best practices and avoid common pitfalls that cause social media campaigns to fail. This article will review eight of the most common mistakes social media marketers make, so that you can create better and more successful social media campaigns.”

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