Thursday Marketing Wrap-Up: 9/7/17

Thursday Marketing Wrap-up is your dose of the best and most interesting marketing, branding and social media news, links, tools and resources that the internet has to offer. If you would like more information about any of the resources you see here, click on the link to go to the site or contact us for our take on the information.

MARKETING

10 Ways to Use Chatbots for Marketing and Sales
https://www.entrepreneur.com/article/299611
FROM THE ARTICLE: “Chatbots have evolved significantly in recent times, thanks to the artificial intelligence (AI) and natural language processing (NLP) that powers them. They’re now extremely sophisticated and versatile tools that can help you automate a number of your business processes. Aside from being awesome for helping with customer care queries, AI-powered chatbots can be part of your marketing initiatives and help push your customers seamlessly through your sales funnel. Here are some ways chatbots can fit into your marketing strategy:”

Four Important Marketing Insights Gleaned From Sprint’s New Campaign
https://www.entrepreneur.com/article/299169
FROM THE ARTICLE: “If you haven’t seen Sprint’s name and logo going around recently, you probably live under a rock. Sprint launched Jay Z’s new album and offered free access to Tidal. They have been sponsoring a slew of content on YouTube and Instagram, and they just rolled out a new influencer campaign targeting youth. For a brand long considered an affordable alternative to the giant networks of Verizon and AT&T, their newest marketing strategy has proven they are able to stay ahead of the curve and win over customers.”

10 Things Your Small Business Can Learn About Marketing from Apple (INFOGRAPHIC)
https://smallbiztrends.com/2017/09/apple-marketing-lessons-small-business.html
FROM THE ARTICLE: “Building a universally loved brand without engaging in price wars against competitors is not easy. But one brand that has achieved this seemingly impossible feat is Apple (NASDAQ:AAPL). Behind Apple’s phenomenal success lies its strong product portfolio and design standards. But the company’s unparalleled marketing strategy has also played a crucial role in ensuring it stays on top of its game.”

BRANDING

Three Thought-Provoking Branding Exercises To Help Define Your Business
https://www.forbes.com/sites/yec/2017/08/24/three-thought-provoking-branding-exercises-to-help-define-your-business/#78ed88672cfb
FROM THE ARTICLE: “In the past century, brands were largely defined by their trademarks: their logos, mascots and color schemes. The market was consumed by huge, monolithic companies whose logos were synonymous with their products….Now, we’re in an age where everything your company does is considered its brand: Brand is community, real-time engagement, content, story, charity, inspiration and so much more. Founders, employees, pets, offices — everything can and will be considered “your brand” by your audience.”

Why Branding Is Important When It Comes To Marketing
https://www.thebalance.com/why-is-branding-important-when-it-comes-to-your-marketing-2294845
FROM THE ARTICLE: “There is a lot of confusion around branding, there are multiple definitions, so what is branding?  Decades ago branding was defined as a name, slogan, sign, symbol or design, or a combination of these elements that identify products or services of a company. The brand was identified of the elements that differentiated the goods and or service from the competition.  Today brand is a bit more complex, but even more important in today’s world of marketing.”

A 10 Step Brand Development Strategy For Your Professional Services Firm
https://hingemarketing.com/blog/story/a_10_step_brand_development_strategy_for_your_professional_services_firm
FROM THE ARTICLE: “Your brand is perhaps your professional services firm’s most valuable asset. If this is true, then developing a stronger brand is your most important task (that’s why we developed our Brand Building Guide). Not convinced? Consider what a professional services brand is…”

SOCIAL MEDIA

Five Ways To Future Proof Your Social Media Marketing Strategy
http://www.business2community.com/social-media/5-ways-future-proof-social-media-marketing-strategy-01904440#vMt9cYdeqJsPgiAw.97
FROM THE ARTICLE: “Before Facebook, there was Friendster, while before YouTube there was ShareYourWorld. And do you remember when the iPhone was first introduced and MySpace was all the rage? That was a mere 10 years ago. In the span of a decade, our modern culture and lifestyle have changed unimaginably. Computers and laptops have already been replaced by smartphones as the prime device to access the internet and everything seems to revolve around social media platforms. And while change is positive such uncertainty can lead to lower market investments.”

The Next Six Things You Must Do To Win Customers Through Social Media
https://smallbiztrends.com/2017/08/use-social-media-for-marketing.html
FROM THE ARTICLE: “When you are thinking about ways to improve your business and meet your bottom line, you might not think about social media as the way to go at first. However, there is nothing more important for a business in the 21st century to understand than the fact that social media is the name of the marketing game. Without social media as part of your digital marketing strategy, there is no way that you’re going to succeed.”

Instagram or Snapchat: Which Is The Best Fit For Your Business?
http://www.business2community.com/brandviews/buffer/instagram-snapchat-best-fit-business-01906172#qcRGd16bKVpRkblB.97
FROM THE ARTICLE: Should our business be on Instagram or Snapchat? Or both? With Instagram and Snapchat becoming increasingly similar, many social media managers find themselves asking these questions. To help you figure out which platform — Instagram or Snapchat — is more suitable for your business, we decided to analyze the differences between the two platforms. We compared six key aspects of the two platforms:”

 

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